Coachella may not be where you’d expect to have a beauty brand make its debut, but for Ardency Inn it’s proven to be ideal. Based on the energy and the aesthetic of New York’s music scene, the concept is the brainchild of the Paris-born marketing and business development executive Gilles Kortzagadarian — an LVMH alum with time clocked at Dior, Benefit and Makeup Up For Ever — and his partner Stephane Siboni. The five-piece offering includes highly pigmented, buildable color cosmetics packaged in boxes with colorful boom box prints, modeled in the campaign visuals by an assortment of up-and-coming musicians like Holly Marilyn of the Child. The gimmicks, however, stop at the innovative, well-executed formulas. Standout products include Encore Long Play Lip Color in Lovecat (a teeth-whitening, blue-based red), Punker One Stroke Liquid Eyeliner (a multi-use felt-tip pen) and Night Lights Shadow in Borealis Black (gunmetal shimmer suspended in rich, refined black powder).
Ardency Inn cosmetics will be available starting May 1 on ardencyinn.com. An additional 35 products will be available in select Sephora stores in the fall.
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